Playbooks

How to actually do the work.

Each playbook is the sequence of steps for one real job, on one canvas — what to put where, what to wire to what, and what you’re holding at the end. Where a workflow already does the job for you, the playbook says so.

• Anyone making paid social creative

  How to make an ad

  Take a product and a rough idea to a finished ad creative on one canvas: brief, script, visuals and variants, each step wired to the last so nothing has to be re-explained.

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