Clear Cortex
Clear CortexSellers listing one product in more than one place
Which preset for which platform
The image each platform needs, its size, and the Marketing Studio preset that makes it — for TikTok Shop, Instagram, Meta ads, your own website, Amazon, eBay, Etsy and Shopify.
What you end up with
A full set of images for every place your product is sold — a compliant main image, the secondary shots, social posts and a website banner — each made from the preset built for that job, with the product identical in every one.
10 minutes · 6 steps
Platform by platform
Checked 24 September 2026
| Platform | Image it needs | Size | Preset to use |
|---|---|---|---|
| TikTok Shop | Main image: clean white or neutral background, no text or stickers | 1:1, at least 600px; 800px+ recommended | White background |
| Up to 9 images in all | 1:1 | Lifestyle, Scale, In the box | |
| Feed post | 4:5, 1080 × 1350 | Flat lay, Unboxing, Review | |
| Story or Reel cover | 9:16, 1080 × 1920 | UGC | |
| Meta ads | Feed ad | 4:5, 1440 × 1800 | Review, Lifestyle |
| Stories and Reels ad | 9:16, 1080 × 1920 | UGC | |
| Your website | Home page hero, with room for a headline | 16:9, about 1920 × 1080 | Banner |
| Collection or category header — a thin strip above the product grid | 21:9, about 2400 × 1000 | Collection header | |
| Product page images | 1:1, 2048 × 2048 | White background, Lifestyle, Detail close-up | |
| About or brand story | 3:2 landscape | Lifestyle, with the ratio set to 3:2 | |
| Blog post image and the preview when a link is shared | 1.91:1, 1200 × 630 | Banner, cropped to 1.91:1 | |
| Amazon | Main image: pure white background (RGB 255, 255, 255), product fills about 85% of the frame, no text, logos or props | 1:1, at least 1000px on the long side; 1600px+ for zoom | White background |
| Images 2–9: lifestyle, detail and infographics are allowed | 1:1 | Lifestyle, Detail close-up, Feature callouts, Scale, In the box | |
| eBay | Main photo: plain background, no added text, borders or watermarks | At least 500px; 800–1600px for zoom | White background |
| Etsy | Listing photos | 4:3 landscape recommended, at least 2000px | Lifestyle or Detail close-up, with the ratio set to 4:3 |
| Shopify | Product images, one ratio across the whole catalogue | 1:1, 2048 × 2048 | White background, Lifestyle |
Amazon, TikTok Shop and Instagram keep their rules behind a seller login or pages that could not be read, so those rows come from seller-tool sources that agree with each other — check them in your own seller dashboard before a big upload. Website sizes are common practice rather than rules; the link-preview size is the Open Graph standard most sites use.
Sources: eBay — photo tips · Meta — ads guide, image · Etsy — Help Center · Shopify — Help Center · Amazon — Seller Labs, Squareshot (Seller Central needs a login) (secondary) · TikTok Shop and Instagram — seller-tool guides (secondary)
Start with the main image
Every marketplace leads with one plain shot of the product on its own, and it is the one with rules. Use the White background preset with your product in the Product tile. Amazon wants the background pure white, not nearly white, and the product filling most of the frame — check the edges before you upload.
Fill the secondary slots
Amazon allows up to nine images and TikTok Shop nine, and the ones after the first are where you sell. Lifestyle shows it in use, Detail close-up shows the material, Scale answers "how big is it", In the box shows what arrives, and Feature callouts labels what it does — give it the exact words to use.
Make the social set
Instagram and Meta ads read best at 4:5 in the feed and 9:16 for Stories and Reels. Flat lay, Unboxing and Review make feed posts; UGC makes the upright, phone-shot version for Stories. Each preset starts at the right size, so there is nothing to crop.
Make the website set
A site needs more than a hero. Banner makes the 16:9 home page hero, with the left side kept calm for a headline; Collection header makes the thin 21:9 strip above a product grid; and the product pages take the same White background, Lifestyle and Detail shots as a marketplace listing.
Keep it one project
Start from Marketing Studio and every image lands in one project folder. Switch presets inside the Workbench rather than starting again, and the whole set — main image, secondaries, social, banner — stays together in Assets, ready to download.
Check before you upload
Marketplace rules change, which is why the table carries the date it was checked. Confirm the main image rules in your own seller dashboard, and read the current TikTok Shop policy on AI-generated images before listing — seller guides report it now asks for a label.